Experienced Product Management & Product Design Expert | Senior UI/UX Specialist | Consultant in Product Strategy & Design | Former Head of Product and Innovation | Scrum & Agile Certified.
Numbers tell only part of the story, but these hint at the scale, consistency and trust built over years of shipping real products.
Projects Done
Years of Experience
Years of Management
Brand Partners
I turn business goals into products people genuinely enjoy using, blending sharp strategy with design that actually ships.
I craft custom visual solutions that reflect your brand's essence and win your customers' hearts.
I adapt my solutions to your specific needs, ensuring perfect alignment with your goals.
I don't just build products; I deliver real value and measurable impact for your brand and customers.
I deliver dedicated support to help you stay ahead, ensuring your needs are always met with excellence.
A closer look at recent work where strategy, design and a healthy dose of curiosity turned messy problems into products that just click.
Case Study | Avanz | Several Clients (White Label)
AppMundo is a scalable white-label platform that centralizes communication, culture, and employee services in one mobile experience. By leading product strategy and design, I helped transform a custom solution into a SaaS product that increased engagement, reduced operational friction, and expanded across multiple enterprise clients.
Case Study | Avanz | Adtalem Global Education
Adtalem Global Education needed to redesign its web portal to improve the student experience user, simplify content management and create a more stable basis for the evolution of the product. The challenge was to serve different audiences, reduce navigation friction and modernize the platform without losing operational consistency.
Case Study | GotChosen, Inc
GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduc...
Case Study | GotChosen, Inc
GotChosen is a creator monetization platform and collaboration marketplace offering AI-powered advertising solutions. Enables influencers of all sizes to monetize their short videos directly through ads, with fraud protection and predictable reach. For brands, the marketplace makes it possible to launch campaigns with global reach, aiming to maximize ROI and reduce customer acquisition costs.
Case Study | Rafael Gonzalez Consulting | houzz
Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and ac...
Case Study | Rafael Gonzalez Consulting | houzz
Houzz is a global marketplace that connects homeowners, design professionals, and brands through a unified experience that blends inspiration, commerce, and services. I was invited as a consultant to work with an external team as a Product Designer, Art Director, and Researcher, focusing on improving the user journey by reducing friction between inspiration and action while aligning user needs with business goals.
Case Study | Konstroi | Several Clients
Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workf...
Case Study | Konstroi | Several Clients
Konstroi is a construction technology company focused on improving operational efficiency by connecting field teams, engineering, supply chain, and finance through integrated digital solutions. Its core product, Informakon, is a centralized management platform that provides real-time visibility into projects, streamlines communication, and automates critical workflows across the organization. As Head of UX, I led the end-to-end design and strategy of the Informakon App, transforming fragmented processes into a unified mobile experience. The solution improved cross-team alignment, reduced communication errors, and increased operational efficiency by enabling real-time data access, automated workflows, and centralized communication across all departments.
Case Study | Avanz | DeVry
Led the end-to-end design of the DeVry Brasil portal as Lead Product Designer, owning both UX and UI. Redesigned a large-scale digital platform for a multi-institution education group, transforming a complex ecosystem of brands, campuses, and academic programs into a clear, scalable, and conversion-oriented experience. The solution improved user engagement, streng...
Case Study | Avanz | DeVry
Led the end-to-end design of the DeVry Brasil portal as Lead Product Designer, owning both UX and UI. Redesigned a large-scale digital platform for a multi-institution education group, transforming a complex ecosystem of brands, campuses, and academic programs into a clear, scalable, and conversion-oriented experience. The solution improved user engagement, strengthened brand perception, and supported business growth by simplifying navigation, enhancing content structure, and enabling more intuitive decision-making for prospective students.
The in-between moments: quick interface studies, experiments and the tiny details I obsess over. Scroll through the craft.
Honest, practical notes on product, UX/UI and strategy, the kind of lessons I wish someone had shared with me sooner.
UX 2026: From Pixel to Prompt. How AI and Spec-Driven Development Are Redefining DesignIntroduction: The End of 35,000 Decisions?The average human makes around
From Strategy to the Development of Incredible Experiences
In a rapidly evolving digital world, scalability and consistency in data systems design are fundamental.
In recent years, inclusive and diverse design has gained prominence as an approach essential in the creation of products.
Don't just take my word for it. Here's what the leaders, founders and teams I've worked side by side with have to say.
"Working with Rafael Gonzalez at GotChosen was a transformative experience. Rafael developed a cohesive design system and implemented OKRs that significantly enhanced our projects. He is not only a highly skilled designer but also an inspiring leader. It was a pleasure to work with you, Rafael. I look forward to collaborating with you again in the future. Thank you!"
"During the time we worked together at Konstroi, Rafael Gonzalez proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."
"Rafael is an organized, strategic, and visionary professional. During his time as Head of UX, he showed a strong ability to plan ahead, structure complex initiatives, and define clear product directions aligned with business goals."
"During the time we worked together at Konstroi, Rafael Gonzalez proved to be a highly competent, excellent, and very creative professional. It was great working with you, Rafael. I hope to collaborate with you on other occasions. Thank you very much."
"Rafael is a great professional with a strong level of commitment. In every project, he is fully dedicated and brings great creativity to turn ideas into reality on screen."
"Rafael is an excellent professional! Fully committed to his work. I am very happy with the services provided by him. I would recommend him to anyone needing marketing and design advice."
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to co..."
"I worked alongside Rafael in the Product and Innovation team at Kontroi and contributed in many freelance projects with him. I had the chance to be mentored by this greatly skilled Product Manager, UX and UI Designer. Rafael guided our team to excel at creating and complying to all the products' life-cycles he planned with impressive vision. He is also a dedicated..."
"Rafael is a naturally curious professional who constantly seeks the best way to turn ideas into reality exactly as envisioned. Highly competent and creative, he has a strong ability to bridge design concepts with practical execution, delivering solutions that are both thoughtful and effective."
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from. In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping..."
"Rafael ? um profissional organizado, trabalha com alta qualidade, tem um bom gosto excepcional e sempre procura estar atualizado com as tend?ncias do mercado! ?timo companheiro de trabalho! Recomendo fortemente Rafael como Diretor de Cria??o!!!"
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management. He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes. We collaborated..."
"Even without direct collaboration, it was clear that Rafael is approachable, easy to work with, and brings a positive, collaborative energy to the team."
"Rafael consistently delivers practical and thoughtful designs, bringing continuous improvements and a strong UX vision. He is highly collaborative, builds great relationships, and is deeply committed to creating intuitive and high-value design solutions. It was a great experience working with him on the same project."
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work. At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations. Beyond being an e..."
"Rafael is an analytical, curious, and proactive professional, with a strong passion for his work and continuous improvement."
"Rafael is a strong designer who consistently delivers work efficiently while maintaining a high standard of quality."
Please, ask me for more recommendations or visit my LinkedIn Profile LinkedIn Profile and see for yourself.
General Project Manager at Avanz
"Rafael is a highly respected professional, known for leading major projects and playing a key role as a Creative Director. His opinion is consistently valued across teams due to his strong market intuition and deep understanding of digital communication. He brings extensive experience in managing complex digital initiatives and demonstrates a natural ability to collaborate and build strong relationships within teams. Beyond his professional strengths, he also contributes to a positive team environment, making him a great colleague to work with."
Product Designer at Konstroi
"I worked alongside Rafael in the Product and Innovation team at Kontroi and contributed in many freelance projects with him. I had the chance to be mentored by this greatly skilled Product Manager, UX and UI Designer. Rafael guided our team to excel at creating and complying to all the products' life-cycles he planned with impressive vision. He is also a dedicated and inspiring leader, encouraging his team to align with all departments at the company, colleagues and stakeholders, and he is always consulted ahead of important decisions due to his experience and creative touch."
Senior Full Stack Developer at Eyecare Health
"Rafael is an outstanding professional. We collaborated on a specific feature, and his designs stood out for being highly concise, well-structured, and extremely easy to interact with and develop from.
In addition to consistently delivering high-quality work, his communication is clear and objective. He embraces new challenges with confidence?even when stepping into completely new domains."
Systems Analyst Senior at Avanz
"Rafael Gonzalez is a highly multidisciplinary professional with strong expertise in digital design and a broad understanding of technology project management.
He stands out for his dynamic approach, clear communication, and ability to apply agile methodologies when leading teams. These qualities make a significant impact on project outcomes.
We collaborated on multiple web development projects, always prioritizing transparency with clients. Rafael consistently ensured that user and business needs were met, resulting in high-quality and reliable web applications."
Marketing Coordinator at Avanz
"Rafael is a well-informed and curious professional. He combines strong taste, technical skills, and a solid theoretical foundation, consistently delivering high-quality work.
At Avanz, he managed large agency projects, participating from client briefings and creative processes to team routines, stakeholder meetings, and final presentations.
Beyond being an excellent professional, he is also great company, especially during happy hour conversations."
From ambitious startups to household names, these are a few of the teams who trusted me to help shape their products and brands.
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